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2024’s Trending Beauty

2024’s Trending Beauty

Beauty and Wellness 2024: A Glimpse into Anticipated Trends

The upcoming year holds a promising array of trends poised to transform the beauty and wellness industry. A recent collaborative report by Fresha and WGSN forecasts 11 major trends that are set to shape consumer expectations and redefine the service landscape. Backed by an analysis of 600 million Fresha bookings, insights from over 2,000 social media accounts, surveys spanning the UK, US, Canada, and Australia, and industry expert interviews, this report stands as a compass for businesses aiming to adapt and thrive in the evolving market.

Here’s a sneak peek into some of the anticipated trends for 2024:

  1. Dopamine Beauty: Rooted in the concept of enhancing mental wellbeing through beauty, this trend transcends mere aesthetics. Consumers are seeking joy and experimentation with vivid colors across makeup and nails, aiming for an instant mood lift. Salons embracing psychodermatology, addressing the correlation between mental health and skin conditions, are poised to lead this evolving trend.
  2. Prioritized Indulgence: Self-care and beauty routines are transitioning from being seen as indulgences to becoming essential rituals. The rise of “maintenance days” and hybrid salons that offer comprehensive services under one roof are reshaping consumer expectations. Expect to witness spaces designed to facilitate extended relaxation and comfort during salon visits.
  3. Pet Wellness: The surge in pet ownership is influencing consumer attitudes, with pet owners seeking inclusive environments for their furry companions in beauty and wellness destinations. Pampering packages for pets alongside premium pet wellness products are projected to gain traction.
  4. Modern Males: Men are embracing grooming rituals and seeking more nuanced beauty services. Salons aiming to create inclusive environments for men in traditionally female-dominated sectors like skincare and nail services will likely see increased demand.
  5. Add-On Makeover: Complimentary services are evolving beyond traditional offerings, adding value to the customer experience. Salons are redefining add-ons by personalizing experiences and partnering with local businesses to elevate client experiences.
  6. Multisensory Wellness: Engaging all five senses, beauty and wellness services aim to deliver immersive experiences. From innovative applications of sound to sensorial therapies like reiki and chromatherapy, businesses are diversifying treatments to cater to holistic wellness.
  7. Health Tweakments: The focus is shifting from looking younger to looking healthier. Aesthetic procedures are no longer age-specific but are seen as steps towards preservation. The future might witness an expanded demand for procedures across various body parts.

The Future of Beauty and Wellness Report 2024 offers an exciting glimpse into the evolving landscape, indicating a paradigm shift towards holistic, inclusive, and personalized experiences. Businesses embracing these trends will likely navigate the evolving consumer demands and secure their foothold in an ever-changing industry.

2024’s Trending Beauty

(Source: Fresha and WGSN Report)

KENRA PROFESSIONAL PROUDLY PETA CERTIFIED

“KENRA PROFESSIONAL PROUDLY PETA CERTIFIED” – Kenra Professional is proud to be PETA certified! You may have seen the term “PETA certified” on other cruelty-free brands in the market, but what does this actually mean?

This certification by the People for the Ethical Treatment of Animals (PETA) indicates that we do not conduct or commission any animal testing for our ingredients, formulations, or finished products and that we at Kenra Professional, pledge not to ever do so in the future.
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“I’m excited that Kenra Professional is PETA certified and does not do any animal testing so that I can recommend Kenra Professional products to my friends and family and feel good about the brand’s values!
-Lauren At Kenra

“Kenra Professional’s PETA certification is important to me because I want the brands that I use to feel the same way that I do about the importance of kindness towards animals. I’m proud to support a company that cares for the well-being of ALL animals, including my furry best friend.”
-Heather At Kenra

You can find Kenra Professional on PETA’s Beauty without Bunnies database here.

“KENRA PROFESSIONAL PROUDLY PETA CERTIFIED”

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