2024’s Trending Beauty

Beauty and Wellness 2024: A Glimpse into Anticipated Trends

The upcoming year holds a promising array of trends poised to transform the beauty and wellness industry. A recent collaborative report by Fresha and WGSN forecasts 11 major trends that are set to shape consumer expectations and redefine the service landscape. Backed by an analysis of 600 million Fresha bookings, insights from over 2,000 social media accounts, surveys spanning the UK, US, Canada, and Australia, and industry expert interviews, this report stands as a compass for businesses aiming to adapt and thrive in the evolving market.

Here’s a sneak peek into some of the anticipated trends for 2024:

1. Dopamine Beauty: Rooted in the concept of enhancing mental wellbeing through beauty, this trend transcends mere aesthetics. Consumers are seeking joy and experimentation with vivid colors across makeup and nails, aiming for an instant mood lift. Salons embracing psychodermatology, addressing the correlation between mental health and skin conditions, are poised to lead this evolving trend.
2. Prioritized Indulgence: Self-care and beauty routines are transitioning from being seen as indulgences to becoming essential rituals. The rise of “maintenance days” and hybrid salons that offer comprehensive services under one roof are reshaping consumer expectations. Expect to witness spaces designed to facilitate extended relaxation and comfort during salon visits.
3. Pet Wellness: The surge in pet ownership is influencing consumer attitudes, with pet owners seeking inclusive environments for their furry companions in beauty and wellness destinations. Pampering packages for pets alongside premium pet wellness products are projected to gain traction.
4. Modern Males: Men are embracing grooming rituals and seeking more nuanced beauty services. Salons aiming to create inclusive environments for men in traditionally female-dominated sectors like skincare and nail services will likely see increased demand.
5. Add-On Makeover: Complimentary services are evolving beyond traditional offerings, adding value to the customer experience. Salons are redefining add-ons by personalizing experiences and partnering with local businesses to elevate client experiences.
6. Multisensory Wellness: Engaging all five senses, beauty and wellness services aim to deliver immersive experiences. From innovative applications of sound to sensorial therapies like reiki and chromatherapy, businesses are diversifying treatments to cater to holistic wellness.
7. Health Tweakments: The focus is shifting from looking younger to looking healthier. Aesthetic procedures are no longer age-specific but are seen as steps towards preservation. The future might witness an expanded demand for procedures across various body parts.

The Future of Beauty and Wellness Report 2024 offers an exciting glimpse into the evolving landscape, indicating a paradigm shift towards holistic, inclusive, and personalized experiences. Businesses embracing these trends will likely navigate the evolving consumer demands and secure their foothold in an ever-changing industry.

2024’s Trending Beauty

(Source: Fresha and WGSN Report)