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KENRA PROFESSIONAL PROUDLY PETA CERTIFIED

“KENRA PROFESSIONAL PROUDLY PETA CERTIFIED” – Kenra Professional is proud to be PETA certified! You may have seen the term “PETA certified” on other cruelty-free brands in the market, but what does this actually mean?

This certification by the People for the Ethical Treatment of Animals (PETA) indicates that we do not conduct or commission any animal testing for our ingredients, formulations, or finished products and that we at Kenra Professional, pledge not to ever do so in the future.
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“I’m excited that Kenra Professional is PETA certified and does not do any animal testing so that I can recommend Kenra Professional products to my friends and family and feel good about the brand’s values!
-Lauren At Kenra

“Kenra Professional’s PETA certification is important to me because I want the brands that I use to feel the same way that I do about the importance of kindness towards animals. I’m proud to support a company that cares for the well-being of ALL animals, including my furry best friend.”
-Heather At Kenra

You can find Kenra Professional on PETA’s Beauty without Bunnies database here.

“KENRA PROFESSIONAL PROUDLY PETA CERTIFIED”

HOW TO GET SHINY HAIR

HOW TO GET SHINY HAIR
Trends come and go, but glossy, shiny hair is eternal. While there are a number of factors that influence your hair’s overall luster—genetic, dietary, environmental, and more—some of them are easier to control than others. With that in mind, we decided to cover a few tips and tricks you can take immediate action on—and that will hopefully bring you closer to your glossy goals. (Sorry, Marcia Brady, but none of them involve 100 daily strokes with a hairbrush.)

Try a Sulfate-Free Shampoo
While sulfates certainly help with that squeaky-clean feeling some people seek after shampooing, they sometimes do their job a little too well—stripping your hair of beneficial natural oils. While sulfate-free shampoos don’t foam as much as their sulfate-laden counterparts, they also provide a gentler clean that can help with your shiny hair quest. Pro Tip: If you want to get more lather when you’re washing your air, resist adding more shampoo—and add more water instead. It also can’t hurt to use Clarifying Shampoo once a week or so—it should help keep your hair buildup-free and shining bright. As luck would have it, all of our shampoos are sulfate-free!

Squeeze, Don’t Rub
When you step out of the shower, resist the urge to rough up your hair with a towel. Though it’s admittedly satisfying, doing so can cause breakage and frizz. Instead, wrap sections of hair in a towel and gently squeeze to remove moisture. Bonus points if you use a microfiber towel—the finer threads are gentler on your strands!

Choose Your Tools Wisely
As a general rule, it’s a good idea to avoid excess heat styling if shiny hair is your goal. That said, sometimes it’s unavoidable—or you’re just craving a good blowout! To maintain maximum shine when blow-drying, make sure you’re starting on mostly-dry hair, holding the blow-dryer a few inches away from your head, and using the lowest heat setting possible. You can also tools that have been thoughtfully designed with new technologies and high-quality materials to help promote healthier-looking hair. For instance, the our Power Performance Ionic Hair Dryer has a 99.9% Nano Silver grill to enhance shine. And the Ceramic Heated Brush—perfect for touching up already-dry hair—features advanced ionic technology for shiny, frizz-free results. (P.S. Non-heated ceramic brushes share these properties, too! Try them for a glossy blowout.)

Upgrade to Shine-Boosting Stylers
There are a whole lot of things we love about argan oil—obviously. Chief among them? Its shine-restoring powers! Because it’s included in all of our styling products, you get an extra boost of glossy alongside the hold, definition, or frizz-fighting benefits you’re after. When it comes to gold-star shine saviors, Moroccanoil Treatment is the obvious place to start. This multitasking treatment conditions, detangles, smooths frizz, and increases shine by up to 118%.* But you can even go for extra gleam with products like Luminous Hairspray, which includes just a touch of argan oil for a reflective finishing touch.

Sleep on a Silk Pillowcase
It doesn’t just feel luxurious—it can also have major shiny hair benefits! Sleeping on a silk pillowcase helps reduce friction (compared to cotton), which ups your odds of waking up tangle-free, frizz-free, and sans bedhead. Silk is also less absorbent than cotton, which means any nourishing hair products you apply before bed will stay on your hair, where they belong—instead of soaking into your pillowcase.

Step Up Your Scalp Care
Healthy hair starts at the root! That’s why correcting scalp imbalances can help give your hair a mega-dose of vitality in shine. If you’re experiencing a dry, flaky scalp, try Dry Scalp Treatment. It contains salicylic acid to gently exfoliate and prevent buildup, plus soothing essential oils. For an oily scalp, reach for Oily Scalp Treatment to detoxify and rebalance. Bonus it contains a biotin peptide complex known to provide anti-aging benefits and promote scalp micro-circulation.

Get Glossy
Next time you’re at the salon, ask your stylist about gloss treatments. Generally used to tone or refresh color between color treatments or as a finishing step after color application, these temporary treatments are created to help dial up your hair’s shine factor. They essentially work by coating the hair and sealing the cuticle, creating a smoother surface that will reflect more light. (Read: more shine.) Some are clear and just add shine, while others contain slight pigment to help tone or enhance your hair color. Note: Because they only deposit color on the surface of the hair—like our Color Depositing Masks, also excellent shine-boosters—they are non-damaging. Results are temporary and wash out over time! If you need help finding a salon near you, check out our Salon Locator.

Up Your Omegas
Just like your skin, your hair loves a healthy diet! Particularly crucial to the formation of hair are omega-3 and omega-6 fatty acids. (Fun fact: Argan oil is actually a great source of both.) Certain kinds of fish, like salmon, mackerel, sardines, and anchovies, are good sources of omega-3s, as are chia seeds and flax seeds. For omega-6 fats, you can try eating more nuts—think walnuts, almonds, and cashews. Of course, we should note that your doctor is always the best person to turn to for nutritional advice.

“HOW TO GET SHINY HAIR”

*According to an independent study.

Massage measurably reduces stress

A study finds that 10 minutes of massage or relaxation can activate the body’s system for overcoming stress.

Massage measurably reduces stress – The damaging effects of stress are well-known, but fortunately, our bodies have a built-in system for managing and recovering from it. This system is called the parasympathetic nervous system (PSNS).

While there is plenty of anecdotal evidence that taking time to relax — especially when it involves massage — can activate the PSNS, the new study by psychologists at the University of Konstanz in Germany has scientifically measured and confirmed this effect.

In their paper, the researchers conclude that short periods of relaxation may be psychologically and physiologically regenerative and that the effect is even more pronounced with a massage.

The senior author of the study is Prof. Jens Pruessner of the university’s Neuropsychology lab, who is a member of the Cluster of Excellence “Centre for the Advanced Study of Collective Behaviour.” He explains the importance of the new research:

“To get a better handle on the negative effects of stress, we need to understand its opposite — relaxation. Relaxation therapies show great promise as a holistic way to treat stress, but the more systematic scientific appraisal of these methods is needed.”

The study appears in the September 2020 issue of Scientific Reports.

The study

For their study, the team divided the participants into three groups.

The first group received 10-minute head-and-neck massages with a moderate pressure intended to stimulate the PSNS’s vagus nerve. This nerve contains some 75% of the PSNS nerve fibers, branching out to the many organs in the body with which the system interacts.

The second group of individuals received much softer 10-minute neck-and-shoulder massages as a means of determining the PSNS-activating effect of simple tactile contact.

A third control group simply sat at a table relaxing for 10 minutes.

The researchers used both physiological and psychological measurements to evaluate the degree to which each intervention, or lack of, had activated the participants’ PSNS.

Neuropsychology doctoral student Maria Meier led the team, who assessed the tests’ physiological effect by measuring the participants’ heart rate, as well as their heart rate variability (HRV). HRV is a measurement of variations in the time intervals between heartbeats.

For example, when the body is in fight-or-flight mode, there is a very little variation because the heart beats quickly at a steady rate. This will provide a low HRV value. When the body is relaxed, a greater degree of variation occurs, resulting in a higher HRV.

All of the participants had significantly higher HRV levels afterward. However, the most dramatic increases in HRV belonged to those who had received massages. The type of massage did not matter.

Simple tactile contact proved just as effective for helping an individual relax as a massage designed specifically to activate the PSNS.

Psychologically, all participants reported feeling less stressed and more relaxed after the tests.

Overall, the experiments confirmed that simply taking a few moments to relax can help a person manage stress. Adding a relaxing massage does, even more, to activate the PSNS and alleviate the physical and mental effects of stress.

Stress management

Meier concludes: “We are very encouraged by the findings that short periods of disengagement are enough to relax not just the mind but also the body. You don’t need professional treatment in order to relax. Having somebody gently stroke your shoulders, or even just resting your head on the table for 10 minutes, is an effective way to boost your body’s physiological engine of relaxation.”

Equally important as the study’s finding is the development of a system for objectively evaluating relaxation therapies. With experts often citing stress as the driver of diseases such as depression, a reliable means of validating relaxation techniques clearly has value.

Says Meier, “Massage, being such a commonly used relaxation therapy, was our first study. Our next step is to test if other short interventions, like breathing exercises and meditation, show similar psychological and physiological relaxation results.”’

From: https://www.medicalnewstoday.com/articles/massage-measurably-reduces-stress

 

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